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Friday, August 06, 2010
Would you prefer a break in the action for ads, or no break with in-game ads?
J-Doug says:
Simmons waxes about how great it was to watch the World Cup without commercials interruptions. This was indeed a positive. That said, if the MLS ever reaches NBA-level interest in the US, you can bet they’ll find a way to interrupt the game for commercial breaks. This I would find preferable to current practices in the World Sport, including branding jerseys and naming teams after energy drinks.
I am so totally against Jesse here. The uninterrupted World Cup (save for half-time) is not just a positive, but fantastically great. Does Chris not watch TV with a remote control? When I’m watching MLB, and they go to commerical, I click “LAST” to go back to my backup channel. And if there’s a commerical there, I go somewhere else. When I think 3 minutes has passed, I go back to MLB. Sometimes I forget. Sometimes I’m caught up with whatever else I ended up on. With the World Cup, the remote control is not even in my hand. In Olympic hockey, the commercials were 30 seconds (I think… maybe 60 seconds for the USA-Canada game). That’s about the limit for me to not switch channels. 30 seconds I can handle. 60? Maybe (if it’s USA-Canada). More than that? I’m switching.
Now, as Ensberg says “we’ve got to get paid”. And, I am fully supportive of putting ads on jerseys, ads on bases, ads on the fields, ads on the fences if that means the between inning break is 60 seconds (or however long it takes the pitcher to warm up). To me this is a no-brainer. To the casual fan, it’s certainly a no-brainer. The only people this will bother are those who care about the history of baseball, the virginity of baseball, the Field of Dreamers.
Being able to watch three hockey games in 6 hours is a stroke of genius. Get rid of as much non-action time as possible, at whatever cost. If that means putting the BP logo on the back of Mariano Rivera’s cap, so be it.
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