Wednesday, January 13, 2010
The Tomorrow Show
I’ve gotta start watching more late night shows this week. Looks like I’ve missed so much fun:
Also, the name implies a show at night, not during the early morning. NBC could counter that its “Late Night” airs in the morning hours, but a “Tonight Show” that doesn’t air, you know, tonight, would be a good fact for O’Brien. (Letterman appeared to agree with his rival, joking Tuesday that it should be renamed “The Tomorrow Show.")
O’Brien also could argue that by replacing his show with something starring the former host of “The Tonight Show,” NBC effectively breached his agreement because viewers would believe that Leno is hosting the “real” “Tonight Show,” regardless of its name. NBC could be in violation of the state’s requirement that parties negotiate deals in good faith. Again, NBC would likely point to O’Brien’s deal and ask where it specifies that it can’t hire Leno to do another show.
I agree that a reasonable person would side with Conan here. If you are host of “The Tonight Show”, you are not host to the name. It’s everything that comes with it. If it’s been on the air following local news for the last few decades, then that’s what it is. Inserting 30 minutes of Leno in-between, the previous host of said show, would certainly cause confusion to the marketplace. The lustre of The Tonight Show would be changed drastically.
Jay Leno: the entertainment version of ARod and Tiger.


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