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Monday, March 01, 2010
Selling Hockey
An excellent tangent from the gold medal game:
Beyond that, we were treated to an outstanding two weeks of hockey that I hope will have impact that lasts beyond the heightened interest of the past several days. For all those who have made comments to the effect of “now I can stop caring about hockey for another four years”, please realize that what we’ve witnessed over the past two weeks is not unique to the Olympics. The level of intensity shown throughout the Olympics is no different that what’s on display for two full months each year during the NHL playoffs. The advent of widescreen televisions and HDTV has made hockey on television better than ever but it’s no comparison to hockey in person. For my money, no sport is so markedly better in person than on TV than hockey. Do yourselves a favor and find out for yourselves.
For those who don’t know, the NHL CBA will expire prior to the next games in Sochi, Russia. The players want to play for free at the next games. Bettman, knowing this is what the players want, will ask for something in the next CBA to allow that to happen. Imagine that.
Players: The next thing we want is to play for free in Russia for 2 weeks
NHL: What’s it going to cost us?
Players: Nothing. We’ll still play 82 games, and rather than have no games on TV for 2 weeks, you get Olympic-level hockey for 2 weeks to showcase the best NHL players
NHL: Great, give us 50 million$ in cash, benefits, or in-kind, and we’ll let you do that.
Players: ??
Underling: Tony, I want to move my family to Florida
Tony Soprano: What’s it going to cost me?
Underling: Nothing. I just want to retire
Tony Soprano: Great, give me 2 million$ and I’ll let you go.
Underling: ??
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