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Tuesday, June 01, 2010
Replica tickets
We’ve heard of game-worn jerseys. I never thought about tickets as being game-used. You buy a ticket, you go to the game. Game-used. There’d also be game-printed tickets, so that would cover whether you went to the game or not. But, how about a replica ticket, whereby a ticket is being printed after the event occurred? That would be similar I suppose to a yearbook, or other types of commemorative products.
These replica tickets however are basically numbered, in that each ticket is guaranteed to be unique (one presumes). The only strange part about this (other than its novelty) is that the price of the replica ticket will be different based on what the section number shows on the ticket. It’s not like this is the US Treasury printing a $1 bill and a $100 bill, and the marketplace will in fact treat them in that manner.
Why would a replica ticket in the bleachers cost (and be worth) more than a replica ticket behind the plate?
Also, the ticket themselves will show no markings (one presumes) that this is a replica ticket. Instead, it will hit the marketplace as if it was a game-used (or game-printed) ticket.
In the end, this is a pure capitalistic move, the very thing that makes this country great. The Marlins are fantastic salesmen: they created a need, and then filled that need. This is a pure money-grab move.
A fair enough comparison is when the Canadiens open up the Bell Centre to the public, to watch the Canadiens play the Flyers in Philadelphia. They could charge the public tickets to get in, but they just want to open it up, get the party going. They did the same thing when Jacques Villeneuve won the Formula One season: they printed tickets at no cost, and you needed that ticket to enter the building (just so they can track the number of people entering the building).
A replica ticket, with a printed-on date, and charging say $5 for printing and mailing costs would have been one way to go. The Marlins chose to make money, while others in a similar position for a cash-grab decided to give things away as a civic duty. Is one way better than the other?
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