Tuesday, November 29, 2011
Players take responsibility as a role model seriously…
What the players felt strongly about were two aspects of this. One was, they felt strongly that the union does have a responsibility to try to ensure the health of its members. And there are provisions in here where, jointly, we will work on that, in terms of cessation and in terms of treatment.
Players also embraced the idea that kids look up to them. And players look forward to the idea of being involved in a public education program, working with the Partnership at Drugfree.org, an organization we’ve worked with for a couple of years now. We will now expand what we were doing with them to include smokeless tobacco.
So the players felt strongly about the health issue and about the education issue.
... to a point…
They also did feel strongly that it wasn’t the job of the union or management to tell players that they could not use this on the field. So we made changes in restricting the ability of players to use it in interviews and things of that sort. But notwithstanding the view of many that we should ban it on the field, that was a line that the players weren’t prepared to cross.
Reminds me of when the two Corey’s in the 1980s said they were involved in the “Just Say No” campaign with Nancy Reagan, and after they did their public service announcement, they’d “Always Say Yes”.


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