from Amazon
Monday, August 22, 2011
Data or analysts? How about creativity?
Daryl Morey says this:
If talented analysts are becoming plentiful, however, then it follows that analysts cannot be the key to creating a consistent winner, as a sustainable competitive edge requires that you have something valuable AND irreplaceable. If better analysts won’t create an edge, however, what will? The answer is better data.
But the he says this:
Tracking data for the whole league across multiple dimensions is a significant task but very worth it. For obvious reasons, I cannot reveal what data the Houston Rockets track but to track the significant data we gather we use a very large set of temporary labor that helps us develop these data sets that we hope will create an advantage over time. To be sure, you need strong analysts (and we have many) to then work with this data, but the leverage comes not from the analysis but from having the data that others do not.
I think Morey therefore comes to the wrong answer, because he limited himself to the two choices: smart data analysts, and quality far-reaching data. The real answer is: creative subject matter experts.
He himself says as much in the bolded part. It’s not the data, and it’s not the people, but it’s asking a really good question, and then creating a process to collect the data.
And he concludes by saying so:
While I may not have convinced everyone that data is the key edge (especially the analysts reading this), people in the workforce everywhere should think about what key data you could gather that no one has or even what new product or service you could start that would give you access to data that no one has. That’s the way to create an edge today.
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