THE BOOK--Playing The Percentages In Baseball

what do you mean make it?  its definitely as funny or funnier than some of the commercials that have run so far.

Yeah, sure. We’re ok with two dudes dancing. Our puritanical streak only kicks in with physical contact between two members of the same sex. Unless of course it had been two hot chicks - then anything goes. Anyone really think the rejected ad was more titillating than the Danica Patrick ad for GoDaddy?

I don’t see why this ad shouldn’t run at a super bowl.

Most of the commercials this year were astonishingly bad…

Not sure why this would not “make it”.  Honestly, it is somewhat clever, but did not sell me on NHL.  And, I wish it would have.  I grew up loving hockey, but now it is so invisible.  Hockey needs to sell a cheap tv deal to a channel that is available nation wide consistently, so I can latch on to a team to fill the void of the sonics leaving seattle.  Two years and I though it would happen by now............

Ken: I meant in light of the rejected gay ad where you see two guys, actually, all you see if two guys jumping on each other, and you don’t actually see any kissing, or any lip contact actually… just highly suggested.

But, you see the same shocking look by the others at the party.  So, I thought it was similar here, where you had the one guy who was all for the Sedin twins dancing.

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I suppose what Matt says is the drawing line is the actual contact between two males or two non-hot females.

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MGL: where you have someone who has to approve a work of art, what self-respecting artist would work under those conditions.  They’d have to be bad.

Leno / Letterman / Oprah:

http://latimesblogs.latimes.com/showtracker/2010/02/jay-leno-joins-david-letterman-in-super-bowl-promo-for-cbs-late-show.html

To pull off the surprise Super Bowl spot he did with rival David Letterman, Jay Leno flew secretly to New York on the NBC jet last Tuesday and managed to sneak into the Ed Sullivan Theater undetected wearing a hoodie, sunglasses and a fake mustache.

Rob Burnett, executive producer of the “Late Show,” said keeping Leno’s participation under wraps was the key to preserving the effect of the 15-second promo, which featured the two late-night comedians uncomfortably watching the Super Bowl together, with Oprah Winfrey trying to keep the peace.

“We wanted desperately to keep this a secret,” said Burnett, who said the only CBS official who knew of the plan was Chief Executive Leslie Moonves. “Most of the staff didn’t know. We just knew we had to keep the circle extraordinarily tight.”

At NBC, Leno’s executive producer, Debbie Vickers, NBC Universal Television Entertainment Chairman Jeff Gaspin and NBC Universal Chief Executive Jeff Zucker were in the loop, but few others had a clue that Letterman and his longtime rival had joined forces for what was easily the most unexpected Super Bowl ad of the night.

...

Letterman came up with the idea and wrote the script himself after CBS told him they were giving his show a brief promo during the Super Bowl, Burnett said. Letterman pitched the idea to Winfrey, who had appeared in a similar spot with him in 2007. She quickly agreed to it, and then Burnett ran it by Vickers. She thought it was funny, and within minutes, Leno was on the phone, agreeing to do it.

“I think for Jay, he thought of it less as a promo and more of a funny piece to be doing on the Super Bowl,” Burnett said. While the “Late Show” staff speculated internally about what the ad would do for Leno’s image, Burnett said Letterman was focused on another aspect.

“Dave is ruled by one law: Is it funny?” he said. “That’s all he really cared about. And the sense I got in the room was that all three sides thought it was really funny.”

Though Letterman and Leno have both flung pointed insults at each other on the air in recent weeks during NBC’s messy late-night imbroglio, Burnett said the two men got along well during the 20-minute shoot.

“Dave and Jay were very professional and cordial and friendly with each other,” he said. “And Oprah, in addition to her many talents, is a wonderful comedienne.”

ah, ok.  yeah i couldnt even hazard a guess as to what passes through whoever’s standards are making these calls.  i thought after they already corrupting everyone with janet jackson’s nipple that there’d be no point in holding back now.

http://www.thewrap.com/ind-column/dave-wanted-conan-jay-oprah-super-bowl-promo-13978

Conan was also supposed to be in on it, but they didn’t get around to it…

There were more commercials about guys in underwear or guys getting slapped, slugbugged, or otherwise hurt/insulted/objectified or portrayed negatively than women in this year’s Superbowl.

‘cept the Focus on the Family ad had some violence against women courtesy of a son tackling his mom.