from Amazon
Wednesday, August 16, 2006
When Is a Blog Not a Blog?
http://thebluerevolution.com/blog/blog.html
So, many of you Sherlock Holmes super-sleuth Blues fans have figured out that the Blues are actually the ones behind TheBlueRevolution.com. Congrats. Gold star for you. I can’t imagine what could’ve tipped you off. Was it the “Copyright © 2006 St. Louis Blues” line at the bottom of every page on the web site?
This sounds a bit like…
MLB.com, but at least they specifically say:
This story was not subject to the approval of Major League Baseball or its clubs.
Not that it’s necessarily true. The St Lous Blues marketing staff however specifically say that their “blog” is sanctioned by the Blues. It looks like rah-rah corporate crap, and not likely to attract the people they say they want to attract. Their attitude in the first few paragraphs actually likely turned off those very fans they say they want to attract, by all but dismissing those fans’ opinions.
Watch as they do, not as they say. But, let’s see how it plays out.
(Hat Tip: http://www.mc79hockey.com/)
More marketing ploys, this time, courtesy of MLB. You can read Phil’s highlights, or access the “summer issue” link from Phil’s site.
Btw, kuods to those SABR committees (Stats and BoB) for making their research publicly available.