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Friday, July 23, 2010

The single price

By Tangotiger, 03:10 PM

When you go to Travelocity to buy your airline tickets, do you see the base fare, and then only at the end do you see all the extra surcharges?  Or, do you see the final price immediately?

Ticketmaster’s CEO thinks like a consumer:

Hubbard attributed some of the softness in ticket sales these days to practices that insult buyers’ intelligence, namely adding fees and shipping charges at late stages of the online ticket buying process, a non-transparent practice that has many would-be buyers walking away at the last minute.  “The elephant in the room is the service fee,” Hubbard said. “The data says you sell more tickets when you bundle it all in.”


#1          (see all posts) 2010/07/23 (Fri) @ 15:37

Not to mention the fact that nearly every airline has different policies on things such as bag fees, making straight-up comparison shopping basically impossible.


#2    Tangotiger      (see all posts) 2010/07/23 (Fri) @ 15:45

Yes, the bagging fee has slowed down the purchase cycle.  I used to be able to go to Continental.com and AirCanada.ca and Travelocity and make a straight comparison.  Now, I have to also go figure out what their baggage fee policies are.

How hard could it be for Travelocity to include an extra question: “How many bags?”


#3    Hizouse      (see all posts) 2010/07/23 (Fri) @ 15:58

Unless it’s changed significantly in the last few years, Ticketmaster is the last company that should be giving advice about customer satisfaction.  Ticketmaster is the king of additional fees, or at least used to be.  I have an admittedly irrational hatred of buying tickets from them.  I especially can’t stand the added “convenience” fee for printing out the tickets myself--even though it saves Ticketmaster labor and postage.


#4    Tangotiger      (see all posts) 2010/07/23 (Fri) @ 16:13

Right, that’s why I was shocked to see its CEO say it.  It seems like he agrees with the consumers, but he seems to be not allowed to roll the fees into one, for some reason.  Like he needs permissions from the events to do that.

The events for example already roll the fees in (if you look at your ticket, you will see various fees broken out, but you always pay whatever the list price is).


#5    Phil      (see all posts) 2010/07/23 (Fri) @ 20:30

I just bought concert tickets for “$29.50” on Ticket Master. Here’s the breakdown at the end:
Tickets: 29.50
Facility Charge: 2.75
Convenience Charge: 8.90
Order Processing Fee: 5.65
TOTAL: 46.55
Of course, none of those fees came were shown until when they wanted me to enter my CC info.


#6    Brian Cartwright      (see all posts) 2010/07/23 (Fri) @ 21:54

In my opinion it’s not very convenient to pay $8.90 for convenience.


#7          (see all posts) 2010/07/24 (Sat) @ 12:04

Last year the Orioles ran a $1 ticket promotion.  They cost almost $7 after Ticketmaster got involved.


#8    Brian Cartwright      (see all posts) 2010/07/24 (Sat) @ 19:25

I agree with the single price. I only care what is coming out of my pocket, not how it is distributed. You can report that to me at the end, but when comparing prices I want to see the grand total.


#9          (see all posts) 2010/07/24 (Sat) @ 19:58

I think the fee for printing the tickets yourself is the one that bugs me the most.  I’m saving them paper and ink and printer usage, and they charge me?


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