Thursday, May 01, 2008
Mike’s Hard Lemonade
- “We don’t have room for all that on the sign”
- “Hmmm.. how many letters do we need to cut?”
- “5 characters”
- “Ok, let’s take out HARD and the space”
- “Won’t that confuse people who think that it’s only lemonade?”
- “Everyone knows Mike!”
- “Really? How long they been in business”
- “Since forever… 1999”
Wow. And check out a very blown up label, and how small the “5% alc” print is.
Regardless of how small or large the alcohol content on the label is (and it is darn small), if the guy has never heard of hard lemonade, of course he is going to make this mistake. Who is going to read the label of a drink they think is lemonade?