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THE BOOK--Playing The Percentages In Baseball

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Friday, March 07, 2008

All-you-can-eat ballparks

By Tangotiger, 01:39 PM

Basically, for a $25 or $30 markup on the price of your ticket, you get all the free food and drinks you can consume (other than beer).  I don’t understand the complaint of some, other than they get the chance to be quoted in a newspaper, like this guy:


“It’s disgusting,” says Christine Gerbstadt, a registered dietitian and national spokeswoman for the American Dietetic Association (ADA). “Why can’t people just enjoy the game and eat sensibly?”

After all, this is a free country.  Especially since there are options:

...says Jim Leahey, the A’s vice president for sales and marketing. “We recognize there’s certain fans who are vegetarian and want healthy alternatives. We have 35,000 seats. If the 1,000 (all-you-can-eat) seats don’t appeal to you, we have plenty of alternatives.”

Basically, to the complainers: shut up.  Since some fans want this, and they think they can game the markup price to their advantage, let them.  Clearly, since this is so popular with the teams today, the average fan is being taken for a ride.  The teams are falling all over themselves trying to expand the all-you-can-eats.  My guess is that teams are probably making a good profit from those families of four who are buying 140$ all-you-can-eat-and-watch tickets to shut their kids up, when they would likely be better off paying 40$ for tickets, and spending a la carte.  This is basically just like gambling at blackjack.  You can probably game it so you can barely come ahead, but the casino houses know that they have plenty of suckers who will simply be in the red to more than balance out the pro players.

In any case, as long as people have options, there’s no issue here.  Same goes for tier-ed ticket pricing: no reason a Yankees opponent ticket should cost the same as the Royals on the primary market, since it’s guaranteed they aren’t priced the same on the secondary market.

#1          (see all posts) 2008/03/07 (Fri) @ 15:27

1500 of some of the better seats in Atlanta’s Turner Field have been changed to include this all-you-can-eat nonsense. Those seats were $40 and I preferred them to others. However, they’re now $70 with all you can eat. Of course, there are other options in seating areas that aren’t as good. I don’t see this as the clubs responding to customer demand. I see it as another ploy to milk more money out of the fans. I personally don’t eat at the ballpark. The quality of the food is just so bad, at least at Turner Field. Incidentally, while doing this they also raised the price on all other seats $5.


#2          (see all posts) 2008/03/07 (Fri) @ 15:28

Presumably the ballpark/team is making money off of this markup.  I look at it like First Class on airplanes… if rich people want to pay double to get their fancy seats & silverware and help the airline make more profit, they’re just subsidizing my seat in Coach to some degree.  I’ll gladly wait a couple minutes to board and walk through the few rows of first class to get to my seat if they’re essentially helping me pay for it grin


#3    Tangotiger      (see all posts) 2008/03/07 (Fri) @ 15:46

They did make it seem that they were targetting out of the way seats that weren’t selling.

If they are going after regular seats and turning them premium, that’s another thing.


#4    Dan      (see all posts) 2008/03/07 (Fri) @ 16:30

I think it’s interesting that you can see the dynamics of the Marlins’ lease even in promotions like this.  Since they get no part of concession sales anyway, there’s really no loss for them.  So what happens?  While most of the teams in the article have actual all-you-can-eat seats that exist through the entire season, the Marlins’ deal is actually a promotion, running for only six games.

But on the upside, they’re only $5 more than usual for those games.


#5    cannatar      (see all posts) 2008/03/07 (Fri) @ 18:32

I think I’m getting a little old to down endless hot dogs, but 5-10 years ago, I would’ve loved this idea. Seems like a great marketing ploy to fill the cheap seats. And since they’re cheap seats, they might not have done so well in the past selling concessions there.
While I fully support their right to do so, the stadiums including beer in the deal may be asking for trouble. They should at least make sure there’s security around in those areas.


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