from Amazon
Wednesday, May 05, 2010
Baseball Cards: sacrifice quality for price please
Jeff’s got it right.
The kid has a choice between baseball cards and a chocolate bar. When I was a kid (late 70s), chocolate bars cost 25 cents for about 40-50 grams. These days, you can always find some 2-1 sale, or multi packs where you end up with a 50g KitKat for 50 cents. Topps was selling packs of 12 cards for 25 cents I believe. I know that Donruss had 18 cards per pack at 30 cents each. So, that’s the cost. A pack of cards should cost as much as a chocolate bar.
Like I said, these days, you get a chocolate bar for 50 cents. That’s how much it should cost. And you need to get at least 12 cards per pack. There’s no worse feeling than getting a duplicate, and it’s bad enough getting 1 or 2 dups out of 12. But out of 6 or 8? Yechh. Did these executives forget what it was like being a kid and loving baseball and collecting cards? I can only presume they were never children then.
Where do you cut corners? Card quality. Forget the professional photogs. Forget about the quality of the paper. Forget all that sh!t. Cut whatever production costs you can so that you can create a pack of 12 cards for 50 cents.
The other problem is that there are so many teams and so many callups and prospects… well, we don’t need to collect all their cards, do we? 16-20 players per team. And *no* “second series” sets. Save Bryce Harper for next year.
As Jeff said, you need to get the consumer early, and bathed in this, hooked on it. A 10 year old is not going to buy Bakugan cards at age 20. He might be buying baseball cards at age 20.
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