from Amazon
Friday, July 23, 2010
The single price
When you go to Travelocity to buy your airline tickets, do you see the base fare, and then only at the end do you see all the extra surcharges? Or, do you see the final price immediately?
Ticketmaster’s CEO thinks like a consumer:
Hubbard attributed some of the softness in ticket sales these days to practices that insult buyers’ intelligence, namely adding fees and shipping charges at late stages of the online ticket buying process, a non-transparent practice that has many would-be buyers walking away at the last minute. “The elephant in the room is the service fee,” Hubbard said. “The data says you sell more tickets when you bundle it all in.”