from Amazon
Friday, August 12, 2011
How to sell a stat
It requires using a conditional clause. This is what you say:
IF you intend to look at numbers, THEN this is one of the best ways you would look at them.
If they come back with:
But what about what’s not in the numbers? What about heart? How can you rely only on numbers?
Your response is:
I’m not disagreeing with you. All I said is IF.... IF you intend to look at numbers. Whether the numbers tell 100% of the story or 10% of the story, I’m not suggesting either way. The only thing I’m saying is IF… IF. You can decide for yourself how much weight the numbers should get, and how much weight non-numbers should get.
And if they say:
What about wins?
Your response is:
That’s a number.